Carmelina Santoro Designs

The Betsy Hotel South Beach

CSD

Featured in May 2008 Issue: "New World" Pages 58-65.

About Me:: Carmelina Santoro studied and graduated with a Ph.D. in Architecture at the Politecnico University of Torino,Italy.Carmelina moved to New York in 1988 where she landed a position at Peter Marino Architect. Carmelina started the new century working on the project of designing a luxurious new resort, Laluna in Grenada. I believe that all designers love to leave a signature, whether it is a building, interior, installation or urban structure. I love for people that see my designs to remember their experience as speaking to their soul. Carmelina also had the chance to live the retail aspect of design, becoming Store Planning Manager for Italian corporations in the United States, including Tod's, Hogan, Bulgari, Ermengildo Zegna, and Brunello Cucinelli. She is currently engaged in completing her second hotel project in South Beach, Miami, The Carlton, having completed the new Betsy Hotel, on Ocean Drive, in 2009. Her personal approach to every project is to step out of any 'comfort zone' scheme to look at each project as a completely new theme to explore and where inspiration always comes from the specific location, its history and its relationship with the geographical surroundings.

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